You have been hearing about it, or you know what it is, but need help finding the right niche for you. You will find the tools and steps in this whitepaper. Dictionary.com’s most appropriate definition of ‘niche’, as far as Internet Marketers are concerned, is “a distinct segment of a market”. An example, golf is a large market, golf clubs are a niche of that market, and golf club driver heads are a sub-niche of the niche. You can continue down the line further if necessary, such as golf>club>driver heads>Taylor Made.
So why is it so important to market to a niche market?
Most importantly, the rate of success selling in a niche market is much higher than selling in a broad and generic market.
Is it easy to identify a niche market to sell products to?
It can be time consuming, but it is the most critical step that you will make to earn money on the Internet. It is much less difficult if you know how to conduct the research. This is the first and most important step to finding a niche market.
The niche market that you enter must have your interest. If you are not interested in the market, your drive and effectiveness will wane, and your profits will follow.
You also need the skills that are needed to support and back up your product as you will become known as a respected expert in the field by providing a valuable resource to the market.
You want to identify a hot market with a hungry target market that ‘needs’ or ‘really, really wants’ your product. It is important to pick a market that can afford to purchase your product. Consider the spending habits of your target market. Is this a market where people spend lots of disposable income on themselves for entertainment purposes (think golf: mostly professional with money to pump into green fees and equipment each year)? Is this market full of impulsive buyers or procrastinators? Watch out for markets that may be potentially tight fisted (check the related website forums for how many people are looking for deals and free items), analytical, (think engineers. My father and wife are engineers, and it takes them an eternity to purchase anything, regardless of cost. By the time their analysis is complete, the make or model is discontinued or updated so the research cycle continues…), and trust based (the market that may buy medical field information products, such as on a disorder or disease), are a tough sell because they are looking for the trust factor. If they don’t know your name and you have no credible and recognizable sponsors or testimonials, you will have a tough sell.
This may sound difficult, but it isn’t. Since you are reading this document, I will guess that you want to make a decent living with Internet Marketing, so you will repeat the process over and over until it becomes second nature. And starting off correctly with your first product will dramatically increase your chances of success. Some things to keep in mind are:
1. Remember that hot selling topics will always include dating/relationships, making money, and dieting.
2. Make certain the topics you write about are not something that will embarrass you because you will become a recognized expert in the field, so
3. Make certain that you enjoy the topic of your choice, as the project will seem more like a hobby with the benefit of revenue rather than a job or career.
4. Make certain that you understand the needs of the customer in the market that you are considering. I cannot stress this enough. If you understand the needs of your potential customers, you will have an enormous advantage over about 97% of your competitors. An example, I spent a ton of time and money researching a topic for Internet Marketing, but nobody actually showed me in detail, the information was scattered around the Internet in multiple forums and eBooks. I understood that people in my shoes would be looking for what I was not able to find, so I created this information to help you.
For all the information I collected after countless hours of research please see Write EBooks
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