Ebook Title: List For Increasing Sales With A Killer Title

Authors often spend all their effort on creating compelling and valuable information for their content, but what about the ebook title? This is the single most important sentence you will create, and if done properly it can generate several hundred percent increase in sales. The ebook title must:

Grab the reader’s attention. Try to make the reader’s eyebrow touch his or her forehead (wow factor).

Make it so compelling that people absolutely must learn more about your offering.

Start with your primary keyword. If you are sell ebook or physical books they will be for sale on the Internet, so you need to identify your most important keyword to target. For example, if you selected longer drives as your primary keyword you may want to consider Longer Drives: Increase Your Drives to 400 Yards in 7 Days.

Provide a compelling solution to a problem.

If possible, include other related keywords in your title. Sales on Amazon, Clickbank, and your own website can be boosted by several hundred percent with the right keyword combination. There are plenty of free keyword tools available on the Internet that can be found with a quick search.

Make certain you are targeting people that are likely to purchase your product. There is nothing worse than attracting lots of attention and end up with few sales because you only found the tire kickers and information gathers, not the serious potential buyers.

Confirm that your finished product is easy for the potential buyer to say. Often savvy authors spend considerable time and effort developing a search engine friendly title but fail to pass the “roll off the tongue test”.

Include a subtitle. The subtitle should be long and filled with keywords to generate traffic to Amazon, Clickbank, your website and other sites where your book is for sale. Most Internet surfers will decide to investigate further based on the title itself, so the subtitle can be more focused on attracting the search engines rather than customers.

Use keywords in chapter titles when possible and include the chapter listing on websites to gain more traffic through search engines.

The goal is to generate as many sales as possible and the more often you self publish your own work the more productive and quicker you will become at creating information that you can sell electronically, or even in physical format. Once you have a product in electronic format it is easy to convert and self publish with print on demand services to greatly increase your revenue.

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How to Find a Profitable Niche Ebook Topic

See article part 1 here and part 2 here.

Part 3: Once you have listed your hobbies and interests, it is time to see if there is a market for any of them.

Wordtracker

Go to WordTracker and sign up for a free trial. This is where the professionals do their keyword research. I will describe methods that I use, but you should try various methods to find what works best for you. Perform Full Keyword search for each of the topics on your list following the steps below:

1. Log into Wordtracker.

2. Click on “Full Search”.

3. Add your keyword or phrase.

4. Check the box for as many of the associated search terms as you wish that are related to golf.

5. Click “Email Results” to yourself and save the email in a “Keyword” file that may be used later, perhaps after your Wordtracker subscription has expired. Use the keyword that you did the search for as the subject for the email so that you will know which is which in your email account. The keywords and analysis can serve as a valuable brainstorming tool for coming up with new products for niche markets.

6. Click on “Click for Results” at the bottom of page.

7. Click on all the keyphrases that meet your popularity requirements. Count: This number indicates how many times a certain keyword appeared in the Wordtracker database. The Wordtracker database holds about 300,000,000 words, so a count of 200 means that the keyword appeared 200 times over a 130 day period. Predict: This number indicates the maximum predicted daily searches for all major search engines and includes pay per bids and directories and includes:

•    Google

•    Yahoo

•    MSN

•    Ask

•    AOL

•    Altavista

•    Excite

•    Lycos

8.    Click the “Click Here To Perform A Competition Search”

9.    Choose one or two search engines to analyze. The program only allows two search engines for each search to avoid overloading servers. Select Google and the second search engine of your choice (I usually use Yahoo as my second choice).

10.  Look for keywords and phrases that could all be used for your product. How many keywords and phrases have a KEI of more than 100? If there are only a few, then it may prove to be a tough market to break into. The more keywords and phrases with little competition provide the opportunity for you and your affiliates to create articles and blog postings that can rank high in search engines, which can result in more traffic/sales.

KEI (Keyword Effectiveness Index): Basically the higher the KEI number the better. Higher KEI keywords are popular and have less competition. This is a good tool for determining niche markets, domain names, and keywords for webpages.

In the above example, the results are for Google only, which is about 68% of the market share. This means that the 24-hour count of 1,423 for Golf Cages is more like 2,093 including all search engines and directories.

The Competing column shows the results of the number of competing webpages for this search engine. It is a good idea to check out the top search results for the keywords you are considering to determine if the webpages have evidence of advanced search engine optimization (SEO). If the top couple of pages of results are filled with well optimized webpages, your chances of obtaining organic search traffic is slim. (define organic search traffic).

In the above list there are only a couple of keywords with a decent KEI. Perhaps there is a market for a “Build Your Own Backyard Golf Cages Guide” with bonus products related to improving golf skills.

I spent more than 1,000 hours compiling the information I use to make money online each day, whether I work or not. I packaged the information into an easy to follow plan that I call  The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

The Best Ebooks & Resources Are Found At Learn To How To. Click Here.

Writing Ebook Tips: Explode Income with These Nuggets of Information

You have been hearing about it, or you know what it is, but need help finding the right niche for you. You will find the tools and steps in this whitepaper. Dictionary.com’s most appropriate definition of ‘niche’, as far as Internet Marketers are concerned, is “a distinct segment of a market”. An example, golf is a large market, golf clubs are a niche of that market, and golf club driver heads are a sub-niche of the niche. You can continue down the line further if necessary, such as golf>club>driver heads>Taylor Made.

So why is it so important to market to a niche market?

Most importantly, the rate of success selling in a niche market is much higher than selling in a broad and generic market.

Is it easy to identify a niche market to sell products to?
It can be time consuming, but it is the most critical step that you will make to earn money on the Internet. It is much less difficult if you know how to conduct the research. This is the first and most important step to finding a niche market.

The niche market that you enter must have your interest. If you are not interested in the market, your drive and effectiveness will wane, and your profits will follow.

You also need the skills that are needed to support and back up your product as you will become known as a respected expert in the field by providing a valuable resource to the market.

You want to identify a hot market with a hungry target market that ‘needs’ or ‘really, really wants’ your product. It is important to pick a market that can afford to purchase your product. Consider the spending habits of your target market. Is this a market where people spend lots of disposable income on themselves for entertainment purposes (think golf: mostly professional with money to pump into green fees and equipment each year)? Is this market full of impulsive buyers or procrastinators? Watch out for markets that may be potentially tight fisted (check the related website forums for how many people are looking for deals and free items), analytical, (think engineers. My father and wife are engineers, and it takes them an eternity to purchase anything, regardless of cost. By the time their analysis is complete, the make or model is discontinued or updated so the research cycle continues…), and trust based (the market that may buy medical field information products, such as on a disorder or disease), are a tough sell because they are looking for the trust factor. If they don’t know your name and you have no credible and recognizable sponsors or testimonials, you will have a tough sell.
This may sound difficult, but it isn’t. Since you are reading this document, I will guess that you want to make a decent living with Internet Marketing, so you will repeat the process over and over until it becomes second nature. And starting off correctly with your first product will dramatically increase your chances of success. Some things to keep in mind are:

1. Remember that hot selling topics will always include dating/relationships, making money, and dieting.

2. Make certain the topics you write about are not something that will embarrass you because you will become a recognized expert in the field, so

3. Make certain that you enjoy the topic of your choice, as the project will seem more like a hobby with the benefit of revenue rather than a job or career.

4. Make certain that you understand the needs of the customer in the market that you are considering. I cannot stress this enough. If you understand the needs of your potential customers, you will have an enormous advantage over about 97% of your competitors. An example, I spent a ton of time and money researching a topic for Internet Marketing, but nobody actually showed me in detail, the information was scattered around the Internet in multiple forums and eBooks. I understood that people in my shoes would be looking for what I was not able to find, so I created this information to help you.

For all the information I collected after countless hours of research please see Write EBooks

The Best Ebooks & Resources Are Found At Learn To How To. Click Here.

Free Kindle ebook for the weekend – Pictures of the Mind: What the New Neuroscience Tells Us About Who We Are

How about this for weekend reading.  Looks fascinating.  Normally $21 in ebook format. From the Amazon blurb:

Over the past decade, a revolution in medical imaging has allowed researchers to scan the brain of subjects in situ, while setting their minds to an assigned task. Functional magnetic resonance imaging (fMRI) and positron emission tomography (PET) are revealing, among other discoveries, that the brain of some apparently vegetative patients can be active; the brain’s ability to heal and grow well beyond what was previously believed; and the various centers of different behaviors and skills. Physicist and science writer Boleyn-Fitzgerald addresses brain injury, addiction, memory, meditation, and more with summaries of recent research, cogent explanations of what scientists are learning, and plentiful references. Fascinatingly, she illustrates how “knotty questions about morality, blame, and punishment provide abundant raw material for brain researchers,” who can assess, for instance, “whether ‘normal’ brains are wired for altruism and cooperation.” Boleyn-Fitzgerald writes in a clear voice, making scientific data engaging and accessible for anyone with an interest in the study of neurology, mindfulness, or behavior.

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