See article part 1 here and part 2 here.
Part 3: Once you have listed your hobbies and interests, it is time to see if there is a market for any of them.
Wordtracker
Go to WordTracker and sign up for a free trial. This is where the professionals do their keyword research. I will describe methods that I use, but you should try various methods to find what works best for you. Perform Full Keyword search for each of the topics on your list following the steps below:
1. Log into Wordtracker.
2. Click on “Full Search”.
3. Add your keyword or phrase.
4. Check the box for as many of the associated search terms as you wish that are related to golf.
5. Click “Email Results” to yourself and save the email in a “Keyword” file that may be used later, perhaps after your Wordtracker subscription has expired. Use the keyword that you did the search for as the subject for the email so that you will know which is which in your email account. The keywords and analysis can serve as a valuable brainstorming tool for coming up with new products for niche markets.
6. Click on “Click for Results” at the bottom of page.
7. Click on all the keyphrases that meet your popularity requirements. Count: This number indicates how many times a certain keyword appeared in the Wordtracker database. The Wordtracker database holds about 300,000,000 words, so a count of 200 means that the keyword appeared 200 times over a 130 day period. Predict: This number indicates the maximum predicted daily searches for all major search engines and includes pay per bids and directories and includes:
• Yahoo
• MSN
• Ask
• AOL
• Altavista
• Excite
• Lycos
8. Click the “Click Here To Perform A Competition Search”
9. Choose one or two search engines to analyze. The program only allows two search engines for each search to avoid overloading servers. Select Google and the second search engine of your choice (I usually use Yahoo as my second choice).
10. Look for keywords and phrases that could all be used for your product. How many keywords and phrases have a KEI of more than 100? If there are only a few, then it may prove to be a tough market to break into. The more keywords and phrases with little competition provide the opportunity for you and your affiliates to create articles and blog postings that can rank high in search engines, which can result in more traffic/sales.
KEI (Keyword Effectiveness Index): Basically the higher the KEI number the better. Higher KEI keywords are popular and have less competition. This is a good tool for determining niche markets, domain names, and keywords for webpages.
In the above example, the results are for Google only, which is about 68% of the market share. This means that the 24-hour count of 1,423 for Golf Cages is more like 2,093 including all search engines and directories.
The Competing column shows the results of the number of competing webpages for this search engine. It is a good idea to check out the top search results for the keywords you are considering to determine if the webpages have evidence of advanced search engine optimization (SEO). If the top couple of pages of results are filled with well optimized webpages, your chances of obtaining organic search traffic is slim. (define organic search traffic).
In the above list there are only a couple of keywords with a decent KEI. Perhaps there is a market for a “Build Your Own Backyard Golf Cages Guide” with bonus products related to improving golf skills.
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