Saturday, February 4, 2012

How to Get Started Making Money Online Step 2

Part 1 of How to Get Started Making Money Online.


Each of your hobbies and interests needs to be researched for market size and existing competition.


Pick a niche that can be added to, with at least 10 more ebook topics and which can include multiple products such as software, videos, ebooks, etc. Chances are that it will take many product launches to really bring decent checks, so why not use Product 1 infrastructure to make Products 2 – 10 easier and less costly to prepare. Not to mention that you will be collecting email lists that will be interested in your related products. You will have three email lists:


1. Affiliates – You have an existing relationship with your affiliates, and it is critical to continue to provide? them with additional products to promote in the same niche. If you offer affiliate tools, then I recommend that you require affiliates to sign up with their name and email address for inclusion in your email marketing program.


2. Customers – You also have an existing relationship with your customers. You should also be providing your customers with a monthly newsletter where you can promote future related products for free. Customers will have to sign up to your “Customers” email marketing list.


3. Potential Customers – You should attempt to capture the name and email address of people that decide not to buy and are clicking away from your site. You can do this using an exit pop-up window that offers a free special report or ebook (something of value that shows the quality of your core product).


Another huge advantage of creating products for the same niche is that you can cross promote all of them, which will also reduce your time to market and cost. This can also work for niches that are too small, or hypersegmentation, for a single product, but can be profitable through multiple offerings. Cross promotion examples:


•   Product 3 is the core product and Product 2 is offered as an upsell to generate additional revenue and Product 1 is offered as a bonus or as a part of the core package with Product 3 for a higher price.


•   Product 6 is the core product selling for $24.95, and the upsell is Products 1 – 5 bundled for $67.95.


An example of a niche market with future related products follows:


•   Product 1: Learn to Play Golf Guidebook


•   Product 2: Drive 300 Yards Straight Every Time Video


•   Product 3: Special Report: Secret Practice Strategies To Shave 3 Stokes Off Your Score


•   Product 4:  How To Achieve The Perfect Swing Manual Etc.


Once you have launched your first product the next ones will be much faster, which is very important. If you are like me, you need to make enough money to put food on the table and pay the bills ASAP! This likely won’t happen entirely with the first product, so let’s get a system in place to create many products that will each generate at least $500 per month. Once you have saturated the market with products for a specific niche, then you can move onto a new niche.


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